A creative collaboration.

It started with a stone.

Whilst running breathwork retreats, Jonny and Kelly would place stones or weighted sandbags on participants’ bellies to help them drop into parasympathetic after intense breathwork journeys. It worked remarkably well, and given their love for well-crafted plush toys, they turned it into a product. Breath Buddy was born.

Stefanie and Michael brought the design expertise and attention to detail from years of building Moonbird. It took over a year of testing shapes, weights and fabrics to make a product for the lower belly sigh.